Cookie policy

Effective Date: June 24, 2025

Trendwolves NV (“We”, “Us”, “Our”) understands that your privacy is important to you and that you care about how your personal data is collected, used, and shared. We respect and value the privacy of everyone who visits our website, dare-to.be (hereinafter referred to as “Our Site”), and we will only collect and use personal data in ways that are described in this Privacy Policy and in a manner that is consistent with our obligations and your rights under applicable law, including Regulation (EU) 2016/679 (General Data Protection Regulation – “GDPR”).

Please read this Privacy Policy carefully and ensure that you understand it. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. Definitions

In this Privacy Policy, the following terms shall have the following meanings:

• “Personal Data” means any information relating to an identified or identifiable natural person; this includes, but is not limited to, names, identification numbers, location data, online identifiers, or factors specific to the identity of that person.
  
  
• “Processing” means any operation or set of operations performed on personal data, whether or not by automated means.
  
  
• “Data Subject” means any natural person whose personal data is processed by the controller.
  
  
• “Controller” means the natural or legal person which determines the purposes and means of processing personal data.
  
  
• “Cookie” means a small text file placed on your device that helps our website function and gather data about user behavior.
  
  

2. Information About Us

• Data Controller: Trendwolves NV
  
  
• Registered Office: Ampla House, Coupure Rechts 88, 9000 Ghent, Belgium
  
  
• Company Number: BE0882.982.288
  
  
• Email: info@trendwolves.com
  
  
• Telephone: +32 9 330 83 61
  
  
• Data Protection Officer: Maarten Leyts
  
  
• Contact Address for DPO: info@trendwolves.com
  
  

3. What Data We Collect

Depending on your interaction with Our Site and participation in any Dare to-related campaigns or features, we may collect the following categories of personal data:

• Identification and contact information (e.g., name, email address, phone number)
  
  
• Demographic data (e.g., age group, location)
  
  
• Technical data (e.g., IP address, device type, browser type, OS)
  
  
• Usage data (e.g., pages visited, time spent, interaction logs)
  
  
• Participation data (e.g., quiz answers, challenge submissions)
  
  
• Photos, videos, or social media identifiers (when provided with consent)
  
  

We do not knowingly collect personal data from individuals under the age of 13.

4. Legal Bases for Processing

We process your personal data based on the following lawful grounds, in accordance with Article 6 of the GDPR:

• Consent – when you voluntarily provide personal data, opt into communications, or accept cookies.
  
  
• Contractual necessity – where data is necessary to fulfill participation in a campaign or contest.
  
  
• Legal obligation – to comply with applicable laws or respond to legal processes.
  
  
• Legitimate interest – for analytics, campaign performance tracking, or security purposes, provided these do not override your rights and freedoms.
  
  

5. How We Use Your Data

We use your personal data to:

• Manage and respond to your submissions or inquiries
  
  
• Provide access to interactive tools or campaign experiences
  
  
• Measure and analyze campaign participation and website performance
  
  
• Ensure website functionality and user experience
  
  
• Comply with legal and regulatory requirements
  
  
• With your explicit consent, send marketing or promotional communications
  
  

We will not use your personal data for profiling or automated decision-making without your knowledge and explicit consent.

6. Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected. Retention periods are as follows:

• Analytics and usage data: up to 14 months
  
  
• Contact form submissions: up to 12 months
  
  
• Event participation and media content: up to 24 months (unless earlier withdrawal of consent)
  
  
• Mailing list subscriptions: until you unsubscribe or request deletion
  
  

Data may be retained longer if required for legal obligations, accounting, or dispute resolution.

7. How We Store and Secure Your Data

All personal data is stored securely using industry-standard technical and organizational measures. Access is limited to authorized personnel only.

Where data is transferred or stored outside the European Economic Area (EEA), we ensure compliance through:

• Adequacy decisions (where applicable)
  
  
• Standard Contractual Clauses (SCCs)
  
  
• Other GDPR-compliant safeguards
  
  

8. Sharing and Disclosure

We may share your data with:

• Service providers and processors, including cloud platforms, analytics tools (e.g., Google Analytics), email campaign tools, and form builders
  
  
• Event partners or collaborators, only with your consent
  
  
• Regulatory or legal authorities, where required by law
  
  

All third parties are contractually bound to process your data only on our instructions and in compliance with applicable law.

We will never sell or rent your personal data.

9. Cookies and Tracking Technologies

Our Site uses cookies to improve functionality and collect anonymized usage data. Categories include:

• Strictly Necessary Cookies (e.g., session management)
  
  
• Performance Cookies (e.g., Google Analytics)
  
  
• Functionality Cookies (e.g., language preferences)
  
  

You may manage your cookie preferences through the cookie banner or by adjusting your browser settings. See our Cookie Policy for more information.

10. Your Data Protection Rights

Under the GDPR, you have the following rights:

• Right to access – obtain a copy of your personal data
  
  
• Right to rectification – correct inaccurate or incomplete data
  
  
• Right to erasure – request deletion of your data (“right to be forgotten”)
  
  
• Right to restrict processing – request limitation of how we use your data
  
  
• Right to data portability – request transfer of your data to another controller
  
  
• Right to object – object to processing based on legitimate interests
  
  
• Right to withdraw consent – at any time, where processing is based on consent
  
  
• Right to lodge a complaint – with the Belgian Data Protection Authority
  
  

To exercise your rights, contact us at info@trendwolves.com.

11. Photography and Event Consent

During Dare to events, we may collect photos or videos for documentation and promotional purposes. You will be asked to sign or tick a GDPR-compliant media consent form. You may withdraw consent at any time by contacting us.

12. Changes to Our Privacy Policy

We reserve the right to modify this Privacy Policy at any time to reflect legal, operational, or service changes. Updates will be posted on this page with a revised "Effective Date." We recommend you check this policy periodically.

13. Contact Information

For any questions or requests relating to your personal data or this Privacy Policy, please contact:

Trendwolves NV
Ampla House
Coupure Rechts 88
9000 Ghent, Belgium
📧 info@trendwolves.com
📞 +32 9 330 83 61

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